Why do you buy certain products? Is it because they are popular and popular? Is it because you need them and they’re on sale? Or do you just want them And are you willing to pay the price? How do you find out about these products? How do you know where to buy them? What you buy is often the result of Marketing of the businesses that make and sell these products. No marketing, you probably won’t buy the latest MP3 player or the latest video game. Marketing works that way because you don’t know it.
part of the game. You have to know all the parts to have a chance to win the race. For example, imagine a
Monopoly game. you need to Know how to roll the dice and buy the right Real estate, collecting rent, getting out of jail, And through Go. If you miss something. part of your opponent can be end up getting all the money, while you will lose.
the same goes for the marketing function. Everything you need to know Features and how they work All together. you can’t forget to advertise Even if you have a great product. you Don’t forget to have an adequate supply of consumables Stock up on these quality products Upcoming sale. you won’t forget to keep Stay on top of the latest trends and learn about What customers really want. you can’t Forget about setting competitive prices And attract customers. if you forget something These features, your marketing efforts will not be as effective, and your competitors will have an advantage. the result Could be the same as a monopoly Game, you’re going to lose.
Marketing information management. enterprise. Information is essential to making good marketing decisions. It is The function of marketing information management, involves collecting, accessing, synthesizing, evaluating, and disseminating information. In order for information to be value, these activities must be ongoing, routine. Then the information must be made available to people who need it. Accurate marketing information can Help entrepreneurs answer the following questions:
- Who are our customers?
- Where are they located?
- What products do they want?
- Why do they want them?
- When do they buy?
Product/service management. This marketing function is very important because it involves acquiring, developing, maintaining, and improve product or service portfolios in response to market opportunities. The product/service management function plans, directs and Control all phases of the product lifecycle from start to finish. This includes creating ideas for new products, improving or updating existing products, and removing products from the market. period In this process, product/service management attempts to answer questions Such as:
- What products meet customer needs?
- What new products should be developed?
- Is the product packaging appropriate?
- Does the product meet the standards of other products
in the product line?
- What is the image of the business or product?
Sales. The sales function involves identifying customers Needs and wants, as well as planned and individualized responses Communication that influences buying decisions and expands future business opportunities. Here’s the real function. Give customers what they want. This includes. Selling to you (the retail customer) as well as businesses. Selling can take place on a personal level between in-store salespeople and customers. In this case, selling often involves including helping customers decide what they want and need, Answer questions and build long-term relationships. A salesperson’s goal is to make customers happy so that they Come back, making money for the business promotion. The purpose of the advertising function is to To convey information about goods, services, images, and/or ideas to achieve desired results. promotional information, to persuade or remind customers of a business and/or its
Today, sales also occur on an impersonal level, i.e. Using a computer. Companies that still sell online
Need to help customers make decisions, provide useful information and encourage them to become customers. marketing Sales functions can help businesses do just that.
The nature of marketing opens the door Various ethical issues and dilemmas. the possibility of going too far Exist forever because the goal Marketing is usually aimed at attracting the customer. so, it’s
sometimes it’s easy for a business to accidentally cross the line and exaggerate facts or make
Unrealistic promises. how things are Do you know what morality is? Doing do you know? For example,
What difference does it make Promote an existing product as a new product Or is it promoted as an improvement? What’s the difference between setting a fair price for a reasonable profit and
Cheating customers because the product Is in high demand? what is the difference During promotion with great advertising Stock availability and limitations Promotional materials to encourage customers
Buy more expensive items? which ones Is to tell the difference between Customers who should use the product Some effective methods and sayings Is this product suitable for all situations? Opportunities keep growing. if you Are business owners, how will you go?
Every marketing function matters. If any function is not Perform well, and other functions will not be as effective. When Each function is carefully planned and executed effectively, The result should be satisfied customers and profitable business