List of the most popular digital marketing software with features and comparison. Read this overview to choose the best online marketing tool for your business:
In recent years, the way goods and services are advertised has changed a lot in the marketing field.
Ultimately, the goal of any business is to offer products, attract customers, retain them, and keep those customers for future sales.
Companies that have such goals must adapt to these marketing changes in order to stay in the marketplace. Those that do not will be left far behind.
Of course, in today’s competitive economy, marketing is no easy task. You need to be aware of modern trends, technologies and patterns to grow your business wisely.
What is digital marketing software?
The world has moved towards digitalization, and traditional marketing methods are now outdated.
This is a fact because things are changing dramatically now, and businesses also need to think accordingly.
Nowadays, everyone knows what digital marketing is and how it helps businesses sell their products more conveniently compared to traditional marketing tactics. Digital marketing means marketing goods and services through digital or electronic media.
We can sell products and services through the digital medium, but can it reduce the effort of traditional marketing?
The answer, of course, is no. Both traditional and digital marketing are very different approaches. You have to be aware of both types of marketing, and not doing so is a big disadvantage.
That’s why we need digital marketing software that does most of the work for us and lets us focus on what we like most. A software that helps you target audiences, create reports and analytics, create landing pages and perform all other types of advertising techniques can be considered as online marketing software.
Now, let’s take a quick look at why this digital marketing tool is so important.
Market trend for digital marketing solutions
As you can see in the figure below, there are some major highlights shown for the digital marketing software market.
Some of the key highlights include:
Market Growth – The global market for this software is expected to grow at a CAGR of nearly 17% from 2018 to 2022.
Market Drivers – Increasing budgets for digital marketing.
Market trend – Adoption of cross-platform and cross-channel marketing.
The above chart shows us the market size of the US online marketing software market by type from 2014-2025. There is tremendous growth in CRM and marketing automation software as these tools help companies build and strengthen their customer relationships, analyze and identify customer behavior, and drive effective sales.
Other software like email marketing, search engine marketing, campaign management, etc. are also proving to be the factors responsible for these dramatic changes. In today’s modern era, we need such tools and services to expand our market and get better results.
Below are some great online marketing software that can help businesses stay on top of the market by being relevant and digital enough.
List of best digital marketing software
Below is a list of the best digital marketing tools with a comparison table and a review section. You can choose the tool that best suits your needs.
- Constant Contact
You can choose the best digital marketing tool depending on your requirements and budget. Check out the tools listed above and analyze the ones that meet your requirements.
Here, we have discussed the features and applications of various digital marketing software. HubSpot, Act-On, and Emfluence are the tools that are suitable for all types of inbound marketing. Tools like Pardot and Marketo are best for B2B marketing.
For bulk SMS marketing, you can opt for Textedly. For email marketing, MailChimp is suitable for beginners and Campaign Monitor for advanced users and professionals. Google Analytics is also suitable for analytics and for Affiliat