Your digital marketing strategy is only as good as the tools you use to implement it. The right digital marketing software tools can help you execute your plans more smoothly and get more out of your marketing efforts. In the process, these tools also help you save time and resources by increasing productivity.
Therefore, to get exceptional results in digital marketing, you also need to arm yourself with the right tools. We’ve compiled a short list of the best digital marketing software tools that you should include in your toolbox. We’ve also broken them down by different strategies to make it easier for you to find them. Let’s take a look.
Top 10 Digital Marketing Software Tools:
SEMrush is an all-in-one marketing platform that is particularly known for its SEO features. The platform offers comprehensive tools for various aspects of search engine optimisation, including keyword research, on-page SEO, link building, ranking tracking, local SEO and competitor SEO analysis. With keyword research tools you can get an overview of any keyword, find the best keywords and discover untapped opportunities.
On-page SEO tools audit your website and give you ideas on how to improve it. Link-building tools allow you to analyse your current backlink profile, monitor competitors’ backlink profiles and acquire links from authoritative sites. Other tools allow you to monitor your rankings, compare them to competitors, and improve your local search rankings.
OptiMonk is a powerful pop-up generator that allows you to make personalised offers at different stages of the customer journey. You can build your list by greeting first-time visitors with smart welcome pop-ups, ‘wheel of fortune’ pop-ups and conversational pop-ups. It also allows you to enhance the visitor experience with smart product recommendations and shopping quiz pop-ups.
This tool is ideal for generating conversions on your website as it allows you to create pop-ups to promote your best offers. You can trigger pop-ups at the right time to offer free shipping, promote seasonal offers or entice shoppers before they leave the cart. OptiMonk also allows you to improve the customer experience by using survey pop-ups to gather feedback to find out exactly what needs to be optimised.
Marketo is the best automation software tool to help you attract and convert leads and increase customer engagement. It features intelligent segmentation and allows you to prioritise the right target audience. The platform allows you to create automated workflows based on a range of triggers and filters. It also evaluates leads and accounts so you can quickly determine who to prioritise.
Marketo offers artificial intelligence-based content recommendations to get the right content to the right people through the right channels. This automated personalisation enables you to improve the personalised experience for each potential customer and buyer by providing them with offers that best meet their needs.
HubSpot’s CRM platform has all the tools and integrations you need for marketing, sales, content management, and customer service. Each product in the platform is powerful alone, but the real magic happens when you use them together.
HubSpot is a powerful social CRM platform with extensive capabilities for a range of marketing and sales functions. These include features for email marketing, forms, contact management, ad management and landing page reporting. While many of these features are available as part of the free plan, marketing automation features are only available on paid plans, which start at $45 per month.
It also allows you to set up workflows to automate repetitive tasks and save time for more complex operations. It allows you to automate email marketing campaigns so you can reach potential customers at the right time based on dozens of triggers. You can also use workflow automation to evaluate leads, tailor content and offers, and scale outreach efforts.
OptinMonster is the leading lead generation software with many features to convert website visitors into leads. These include features such as floating panels, scrolling, lightbox pop-ups, geolocation targeting, intent to exit, gamified circles and page-level targeting. All of these features allow you to engage visitors with compelling offers to grow your mailing list or increase conversions.
With OptinMonster, you can create visually stunning offers using pre-created templates and instantly engage your potential customers. The tool features a powerful targeting and segmentation engine that allows you to personalize your offers and deliver them to the right people at the right time. You can even test different offers and designs to see which ones had the most impact on your audience, giving you unusual results.
Ahrefs is a powerful SEO tool with all the features you need to boost your rankings and attract relevant organic traffic to your site. The dashboard gives you a complete overview of your work and progress, so you can track all your projects in one place. With the Site Audit tool, you can automatically check your site for problems and identify opportunities for improvement.
At the same time, you can use the Site Researcher tool to see how your competitors are performing in terms of keywords and backlinks. In addition, the Keyword Researcher tool helps you find the most relevant and profitable keywords for your site. The Content Explorer tool gives you creative ideas about content and linking opportunities to boost rankings. By combining all of these features, you can develop a powerful SEO strategy to get to the first page of relevant search results pages.
Moosend is one of the most powerful email marketing software tools on the market, with powerful features and an easy-to-use interface. It has an email editor that allows users to easily customize pre-created templates and create stunning emails. It also allows you to A/B test emails to see what works best. You can even segment your list to deliver the most relevant offers to the right recipients.
The software also offers email automation templates and a drag-and-drop automation editor to simplify marketing automation. This will allow you to send timely and relevant emails to increase conversions and engage your potential customers. In addition, you can use Moosend to create attractive landing pages that match each email to further increase the chances of conversions.
Optimizely is digital marketing software designed to optimize digital experiences to increase conversion rates. Its powerful A/B testing tools allow you to experiment with every aspect of your site to see what gives you the best results. In addition, the visual editor is easy to use, allowing your team to get started even without a developer.
The platform allows for experimentation and personalization, allowing you to create a customized experience based on each customer’s preferences. You can provide personalized offers, relevant content offers and targeted messages to increase conversions.
Constant Contact is a digital marketing platform with CRM and social media marketing features. It is primarily known as a powerful email marketing solution because it offers comprehensive and easy-to-use features. You can choose from any of the pre-designed templates and customize them with a drag-and-drop email editor.
The platform allows you to segment your list and automatically send emails based on various behavioral triggers. This means you can automatically welcome new subscribers with a welcome email or send a follow-up email within X days of them opening it. Constant Contact also allows you to track your email marketing results in real time, so you can continually make improvements and improve your performance.
Build your digital marketing toolkit
From tools that allow you to automate different marketing campaigns to tools that allow you to develop stunning landing pages that convert, there are many tools with different features you’ll need in your digital marketing toolkit. Use our checklist to get a better idea of what you might need. Then take a look at your existing toolkit, evaluate what you need, and find the best digital marketing software tool for your budget.