Think of digital marketing as a whole new way to attract customers, make connections and increase sales. Depending on your goals, your strategy could include new websites, mobile apps, social media management, search engine optimization, paid advertising, email campaigns, automation and even digital partnerships. Here are five key components of a successful digital marketing strategy and why you need to incorporate them into your marketing approach today.
Emails are a direct way to reach past and future customers. When you offer an exclusive offer or add a new product to your collection, emails allow you to share the latest news directly with your audience. In fact, the importance of email in a digital marketing strategy may be more important now than ever because it offers small businesses the best return on investment.
It’s no secret that social media has changed marketing communications. Platforms like Facebook and Instagram don’t just give you another way to promote your brand. They also allow your audience to communicate directly with you, both publicly and privately. With the right approach, your social media strategy can help you build important customer relationships and strengthen your brand’s reputation.
Consumers want to buy from knowledgeable sellers. Depending on your market, your customers may even research products online before making a purchase decision. Content marketing uses blog posts, social media and email to educate and motivate your audience. The right approach can make you an expert in your market and help your audience navigate their way to purchase.
Build your digital marketing toolkit
From tools that allow you to automate different marketing campaigns to tools that allow you to develop stunning landing pages that convert, there are many tools with different features you’ll need in your digital marketing toolkit. Use our checklist to get a better idea of what you might need. Then take a look at your existing toolkit, evaluate what you need, and find the best digital marketing software tool for your budget.
Online rating and feedback management
It’s important to remember that the Internet allows potential customers to see firsthand the experiences of previous customers before making a decision. Your audience views your reviews more often than you think, and even a one-star rating can drive them away. If you have a solid RRM strategy, you can use customer reviews to promote your business.
With so many components and technologies in mind, incorporating a digital strategy into your marketing plan may seem overwhelming, but it’s not. Start by choosing one or two of the components above to focus on depending on your business goals, and then continue to develop and adjust your strategy accordingly. Over time, a strong digital marketing strategy can deliver new growth that non-digital methods cannot and put your business ahead of key competitors.