Internet marketing, digital marketing, internet marketing or online marketing are all words synonymous with electronic marketing. It means marketing a product or service over the Internet. Email and wireless marketing also fall under the category of e-marketing.
It can be said to use various technologies and media to connect customers and businesses. Especially in our technological age, internet marketing has become a very important part of the marketing strategies of various companies.
Digital marketing is cheaper than traditional marketing
When its cost is compared to traditional marketing tools such as newspaper ads and billboards, it is much cheaper and more effective. You can reach a wide audience with very limited resources.
A tangible return on investment
Small business owners can now check the rate of turnover or “action taken” with Infusionsoft. It analyses things like video views, open emails and every link clicked. Most importantly, it tells us how many sales a business is making through online marketing.
The 24/7/365 method
Works 24 hours a day, 7 days a week and 365 days a year. Whether you’re homesick, asleep or in an impromptu meeting, digital marketing is always hard work.
When we talk about digital marketing and email marketing, there are different types and methods of email marketing, as outlined below;
promotional mailing
Email marketing is considered very effective and efficient because you already have a database of your target customers. Sending emails about your product or service to your target market is now not only cheap, but also very effective.
social media marketing
Social media is a great source of direct communication with customers to increase product awareness. This can be done through any or all social media channels such as LinkedIn, Facebook, Instagram, Twitter, Google and YouTube. Important benefits of social media include the following:
video marketing
They say a picture is worth a thousand words and a video is worth a thousand pictures. You can capture the attention and emotions of your target market by showing them a video clip about your product or service. Video marketing can be very effective if the right message is conveyed to the right audience.
article marketing
Attract high-quality content by providing your target market with valuable information. What are people looking for online to solve a particular problem? It’s a consistent and ongoing process of delivering quality content to your readers. It’s not always about sales, you educate your audience and help them by adding value to their lives.
Affiliate marketing
Affiliate marketing is the process of promoting certain products of certain brands and getting a commission for each sale. It works for everyone, a win-win situation.
No matter what type of marketing method you use, it should be well-focused and studied in your target market. Customer needs and requirements should also be considered, there should be consistency and coherence between the market and your product. Anything out of the ordinary will make your customer suspicious. It must be realistic.
