“digital marketing”, it includes the 4 most important types of digital marketing that play a vital role in any business. It is important not to get hung up on just one method of digital marketing. The most successful digital marketing strategies use a multi-channel approach.
Content marketing
Content marketing is the art of using storylines with valuable information that leads to brand building and recognition among your target audience. The impact of content marketing is long term, it’s the message that your target audience is ready for profitable action. The key to an effective content marketing strategy is building a relationship with your target audience, not showing off.
Content marketing is about building relationships with potential customers and becoming partners, not advertisers. This means that content marketing is often used in inbound marketing strategies with a content strategy that focuses on delivering value to your target audience through content.
Search engine optimisation (SEO)
SEO is the process of using organic strategies to boost your search engine rankings. It is a natural way to generate traffic to your website from search engine results pages. It is not limited to attracting traffic to your website, but can also play a role in converting this traffic into quality leads.
SEO generally falls into the following three categories:
(a) On-page SEO
This is nothing but optimizing web pages to address specific search queries and improve search engine rankings. This can be achieved by performing various activities such as keyword research, content creation and keyword optimization.
b) Off-page SEO
It builds the reputation of a web page by referring to other quality websites. By doing this, you give the search engines confidence in the content on your site. It increases the reputation and credibility of your web page in search engines. The process of building backlinks by linking your web content to other quality websites is called link building.
c) Technical SEO
This is usually implemented to ensure a great user experience. This is usually done by focusing on your site’s speed, mobile friendliness, crawlability, site structure and indexing.
Many people make the mistake of thinking that SEO has become ineffective in the B2B space, but the truth is that over 70% of B2B purchases start the buying process with general search. So your SEO strategy should focus more on creating high-quality content, building high-quality backlinks to reach a wider audience and high search engine rankings. Although SEO is becoming increasingly challenging, it remains one of the best channels for B2B.
Search Engine Marketing (SEM)
Search engine marketing (SEM) is a paid strategy aimed at attracting attention to your brand through high ranking in search results. This strategy is often referred to as paid search or pay-per-click (PPC) marketing. It involves activities such as setting up your ad, optimising it, setting your budget and, most importantly, displaying your ad. SEM can be done on a variety of search engines, but mainly on Google. Google supports paid advertising on its search engine and affiliate Google Ads.
SEM is the most effective marketing strategy in B2B. Its impact will be immediate, as soon as you launch your campaign, you will see your ad in the search engine results. With SEM you can easily identify your target audience and filter them by age, interests, location, habits and more. You can also track ROI, which makes SEM more effective for B2B.
Social Media Marketing (SMM)
Social media marketing is the process of attracting traffic or attention from social media sites by publishing content that is relevant to your target audience. Some popular social media sites include Facebook, Instagram, Twitter, YouTube, LinkedIn, Reddit and Snapchat.
Each platform has a different set of rules for marketing your product or service and requires a unique approach and strategy. While your blog content may be suitable for one platform, a simple image can help you reach a wider audience on another. Also, some platforms can only play video content. It is important to define your audience and create relevant content. The huge growth in social media marketing shows that B2B companies have moved from broadcast media to social media platforms such as LinkedIn to promote their services or products. This channel helps them better engage with customers and build long-term relationships.
Use all types of digital marketing, from content marketing to social media marketing, to reach your target audience with your product/service. When should you use these methods?
